Support in-store location-based services with visible light communication (VLC) technology embedded in LED luminaires. Each luminaire transmits a unique VLC code detected by a shoppers’ smartphone camera – pinpointing location and orientation to within 30cm.
2. A ready-made data-sharing infrastructure
Lighting is already installed and connected to a power source, so there’s no need to invest in more equipment – plus you can use the same system to provide in-pocket notifications to shoppers by adding Philips Bluetooth Low Energy beacons.
3. Respects privacy
Customers must opt in to your store’s mobile app and no personal data or device identifiers are requested, gathered or stored. Device location data is anonymized for analysis.
4. Create your own location-based services
Embed indoor positioning capabilities into your store’s mobile apps with our iOS and Android Software Development Kit.
5. Cloud-hosted analytics
A cloud-hosted dashboard reveals footfall, dwell time and density maps to help you optimize store layouts, product range, planograms, marketing and staffing.